
Toyota:
Bedrock
OVERVIEW
Toyota aimed to launch a campaign showcasing the vision behind their groundbreaking automotive technology. In response, we created a series of 22 short films, each designed to answer a specific question. Working closely with commercials director Bugsy Steel, Territory helped bring the dynamic conversation between driver and vehicle to life.
The films were crafted to demystify complex technology, using clear and accessible infographics that made the cutting-edge features easy for viewers to understand and engage with.
ROLE
Art Direction
Design
Animation
CLIENT
Territory Studio
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